Qualified Remodeler Product Guide

Riggs Workwear by Wrangler

The Wrangler brand breaks ground with the introduction of RIGGS WORKWEAR by Wrangler, a functional denim workwear line unlike anything in the market. Specially engineered for long, grueling hours on the job, the jeans, jackets and shirts are constructed to meet the comfort and durability demands of men who put sweat equity into their day and their trade. Based on initial retail distribution €“ and with marketing support including in-store displays, retailer-tagged outdoor billboards and grassroots seeding programs €“ retailer response to the brand has been strong.